Rothaermel, Frank T.,

Strategic management / Frank T. Rothaermel. - Fifth edition. - xxvii, 544 pages.; ill, [some col.]

Includes bibliographical references and index.

"Strategic Management brings conceptual frameworks to life via examples that cover products and services from companies with which students are familiar, such as Facebook, Google, Tesla, Starbucks, Apple, McDonald's, Disney, Airbnb, and Uber. Liberal use of such examples aids in making strategy relevant to students' lives and helps them internalize strategy concepts and frameworks"--



2019046437


Strategic planning.
Management.

HD 30.28 / .R6646 2021

658.4/012