TY  - BOOK
AU  - Brown,Tom J.
AU  - Churchill,Gilbert A.
TI  - Basic marketing research: customer insights and managerial action 
SN  - 9781111525293
AV  - HF 5415.2 .C49 2014
PY  - 2014///]
CY  - Stamford, CT, USA
PB  - Cengage Learning
KW  - Marketing research
N1  - Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010; Includes bibliographical references and index
ER  -