Brown, Tom J. <br/><br/>
Basic marketing research :  customer insights and managerial action / 
Tom J. Brown, Oklahoma State University, Tracy A. Suter, Oklahoma State University, Gilbert A. Churchill Jr., University of Wisconsin - Madison. 
 - 8th edition. 
 - xxvi, 478 pages. :  illustrations ;  29 cm 
<br/><br/> Previously published: Basic marketing research / Gilbert A. Churchill Jr., Tom J. Brown, Tracy A. Suter. Australia ; South-Western/Cengage Learning, c2010. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781111525293 9781133188544 
<br/><br/><label>LCCN: </label>2013947421 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / .C49 2014