Yopp, Jan Johnson. <br/><br/>
Reaching audiences :  a guide to media writing / 
Jan Johnson Yopp, Katherine C. McAdams. 
 - 4th ed. 
 - Boston, MA :  Pearson Allyn and Bacon,  c2007. 
 - xiv, 385 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0205483275 (alk. paper) 
<br/><br/><label>LCCN: </label>2006005425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Authorship.<br/>Mass media--Audiences.
<br/><br/><label>LC Class. No.: </label>P96.A86  / M38 2007 
<br/><br/><label>Dewey Class. No.: </label>808/.066302