Neuman, W. Russell. <br/><br/>
The future of the mass audience / 
W. Russell Neuman. 
 - Cambridge [England] ;  New York :  Cambridge University Press,  1991. 
 - xiv, 202 pages. :  illustrations. ;  23 cm. 
<br/><br/>Includes bibliographical references (pages. 179-193) and index. 
<br/><br/><label>ISBN: </label>0521413478 0521424046 (pbk.) 
<br/><br/><label>LCCN: </label>91015353  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Audiences.<br/>Mass media--Technological innovations.<br/>Mass media--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>P96.A83  / N48 1991 
<br/><br/><label>Dewey Class. No.: </label>302.23