TY  - BOOK
AU  - Hutchison,Thomas W.
AU  - Macy,Amy
AU  - Allen,Paul
TI  - Record label marketing
SN  - 0240807871,9780240807874
AV  - ML 3790 .H985 2006
U1  - 780.68/8 22
PY  - 2006///
CY  - Burlington, MA
PB  - Focal Press
KW  - Music trade
KW  - Sound recordings
KW  - Marketing
KW  - Sound recording industry
N1  - Includes bibliographical references and index; Marketing concepts and definitions -- Markets, market segmentation and consumer behavior -- The U.S. industry numbers -- Record label operations -- The profit and loss statement -- SoundScan and the music business -- How radio works -- Charts, airplay and promotion -- Publicity of recorded music -- Advertising in the recording industry -- Distribution -- The music retail environment -- Grassroots marketing -- Internet marketing -- Music videos -- The international recording industry -- Tour support and promotional touring -- Special products and special markets -- Marketing research -- The recording industry of the future -- The marketing plan -- DeMand de world over
UR  - http://www.loc.gov/catdir/enhancements/fy0632/2006273784-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1211/2006273784-b.html
ER  -