TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
AU  - Grulich,David
TI  - Marketing for hospitality and tourism
SN  - 0132017733
AV  - TX 911.3 .M3K68 2006
PY  - 2006///
CY  - Upper Saddle River, N.J., London
PB  - Pearson Prentice-Hall
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
N1  - "Pearson International edition."; Accompanied by: Instructor's manual with case guide / David Grulich; Includes bibliographical references
ER  -