Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 4th ed. 
 - Upper Saddle River, N.J. ;  London :  Pearson Prentice-Hall,  c2006. 
 - xxi, 932 p :  ill ;  26 cm. 
<br/><br/> "Pearson International edition."  Accompanied by: Instructor's manual with case guide / David Grulich. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0132017733 0131958674 (Instructor's manual) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3  / .M3K68 2006