Vilanilam, J.V. <br/><br/>
advertising basics :  a resource guide for  beginners / 
J.V. Vilanilam and A.K. Varghese 
 - New Delhi ;  A division of Sage Publications,  2004. 
 - xi, 200 pages :  illustrations. 
<br/><br/><label>ISBN: </label>9780761998105 
<br/><br/><label>Subjects--Topical Terms: </label><br/>advertising agencies
<br/><br/><label>LC Class. No.: </label>HF 5423  / .V49 2004