Palmer, Adrian <br/><br/>
Principles services marketing / 
Adrian Palmer2 
 - 2nd edition.L 
 - London ;  McGraw-Hill Publishing Company .  1998. 
 - viii, 371 pages :  illustrations. 
<br/><br/>includes index 
<br/><br/><label>ISBN: </label>0077094387 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing services
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .P324 1998.