TY  - BOOK
AU  - Wolfinbarger, Joseph F.
AU  - Bush, Robert P.
AU  - Ortinau, David J.
AU  - Hair, Joseph F.
TI  - Essentials of marketing research
SN  - 9780073381022
AV  - HF 5415.2  E89 2008
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing Research
ER  -