Marketing / 
edited by John E. Richardson 
 -  McGraw-Hill/Dushkin,  2005. 
 - xvi, 207 pages :  illustrations. 
<br/><br/><label>ISBN: </label>9780073102009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF 5415  / .M27 2005