Arnould, Eric J. <br/><br/>
Consumers / 
Eric Arnould, LInda Price, George Zinkham 
 - 2nd edition. 
 - New York ;  McGraw - Hill,  2004. 
 - xxv, 845 pages :  illustrations. 
<br/><br/> includes index 
<br/><br/><label>ISBN: </label>0072537140 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers
<br/><br/><label>LC Class. No.: </label>HF 5415  / .A76 2004