Vivian, John. <br/><br/>
The media of mass communication / 
John Vivian. 
 - Updated online ed. 
 - Boston :  Allyn and Bacon,  c2001. 
 - xx, 492 pages. :  illustration. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0205322611 (alk. paper) 
<br/><br/><label>LCCN: </label>00026136  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.
<br/><br/><label>LC Class. No.: </label>P90  / .V53 2001 
<br/><br/><label>Dewey Class. No.: </label>302.23