TY  - BOOK
AU  - Mullin, Roddy
TI  - Direct marketing: a step-by-step guide toeffective planning and targeting 
SN  - 978074943673
AV  - HF5438.5 M85 2002 
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Marketing
ER  -