Rms, Wilson. <br/><br/>
Management controls and marketing planning / 
Wilson Rms 
 - xiv, 224 pages :  illustrations. 
<br/><br/>includes bibliographical references and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .W5