The discipline of market leaders : choose your customers, narrow your focus, dominate your market /
Michael Treacy and Fred Wiersema.
- Reading, Mass. : Addison-Wesley Pub. Co., c1995.
- xvi, 208 pages ;
Includes index.
0201406489 : $25.00 ($31.95 Canada)
94034808
Competition. Market segmentation. Quality of products. Customer services.