TY  - BOOK
AU  - Kamineni,Rajeev
AU  - Rentschler,Ruth
TI  - Indian Movie Entrepreneurship: Not Just Song and Dance 
T2  - Mastering management in the creative and cultural industries
SN  - 9780429686139
AV  - PN1993.5.I8 K36 2020
U1  - 791.430954 23
PY  - 2020///
CY  - Abingdon, Oxon, New York, NY
PB  - Routledge
KW  - Motion picture industry
KW  - India
KW  - Motion pictures
KW  - History
KW  - BUSINESS & ECONOMICS / Entrepreneurship
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Marketing / General
N2  - One of the world's most prolific creative industries, the Indian movie industry has received scant attention for its spirit of enterprise. Indian Movie Entrepreneurship addresses this omission. For many readers, it might come as a surprise that the Indian movie industry is not just Bollywood and that it has several regional clusters, which are just as vibrant, with a significant output. The authors begin by outlining the contours of Indian cinema and the different regional language hubs that form part of the larger picture. The reader is then offered a glimpse into the actual process of making a film from day zero to release day. The key players in the Indian movie ecosystem are analysed, with the central role of the producer highlighted. Concluding with a look into the future of the entrepreneurial process in the Indian movie industry, the authors illuminate the shifting parameters of distribution and exhibition. Appealing to those interested in understanding the entrepreneurial journey of the Indian movie industry, the book provides a sneak peek into the business landscape of India more broadly
UR  - https://www.taylorfrancis.com/books/9780429401534
UR  - http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ER  -