TY  - BOOK
AU  - Kotler, Philip 
AU  - Kartajaya, Hermawan.
TI  - Rethinking marketing: sustainable market-ing enterprise in Asia [2nd ed.]
SN  - 9789810677947
U1  - 380.1 21
PY  - 2008///
CY  - Singapore
PB  - Pearson prentice hall
KW  - Marketing
KW  - Business ethics
ER  -