TY  - BOOK
TI  - Harvard business review on brand management
SN  - 1578511445
AV  - HD 69.7 H37 1999
U1  - 658.827 21
PY  - 1999///
CY  - Boston, Mass.
PB  - Harvard Business School
KW  - Brand name products
N1  - Includes index
ER  -