TY  - BOOK
AU  - Armstrong,Gary
AU  - Kotler,Philip
TI  - Marketing: an introduction 
SN  - 9780536270276
AV  - HF 5415 .K625 2007
U1  - 658.8 22
PY  - 2007///
CY  - Upper Saddle River, NJ
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references (p. R1-CR2) and indexes
UR  - http://www.loc.gov/catdir/toc/ecip086/2007050465.html
ER  -