Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler. 
 - Second Custom Edition for MKT U201. 
 - Upper Saddle River, NJ :  Pearson Prentice Hall,  c2007. 
 - xxxii, 521, [122] p. :  col. ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (p. R1-CR2) and indexes. 
<br/><br/><label>ISBN: </label>9780536270276 0536270279 
<br/><br/><label>LCCN: </label>2007050465 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K625 2007 
<br/><br/><label>Dewey Class. No.: </label>658.8