Saffir, Leonard. Power public relations : how to master the new PR / Leonard Saffir. - 2nd edition. - Lincolnwood, Ill. : NTC Business Books, c2000. - xiv, 322 pages. ; 24 cm. Includes index. ISBN: 0658000608 LCCN: 99024839 Subjects--Topical Terms: Public relations. LC Class. No.: HD 59 / .S31 2000 Dewey Class. No.: 659.2