Keegan, Warren J. <br/><br/>
Global marketing /\[5th ed.] 
Warren J. Keegan, Mark C. Green. 
 - 5th ed. 
 - [Upper Saddle River, N.J.] :  Pearson Prentice Hall,  2008 
 - xxiv, 643 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>9780131754348 0138133867 (International ed.:pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.
<br/><br/><label>LC Class. No.: </label>HF 1416  / .K443 2008