TY  - BOOK
AU  - Weideman,Melius
TI  - Website visibility: the theory and practice of improving rankings 
T2  - Chandos Internet series
SN  - 9781843344735 (pbk.)
AV  - QA 76.76 .W34 2009
U1  - 006.7 22
PY  - 2009///
CY  - Oxford
PB  - Chandos Pub.
KW  - Web search engines
KW  - Web sites
KW  - Design
KW  - Ratings and rankings
N1  - Includes bibliographical references (p. 207-218) and index; The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends
N2  - A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018973169&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
UR  - http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018973169&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
ER  -