Website visibility : the theory and practice of improving rankings /
Melius Weideman.
- Oxford : Chandos Pub., 2009.
- xxi, 222 pages : illustrations ; 24 cm.
- Chandos Internet series .
- Chandos internet series. .
Includes bibliographical references (p. 207-218) and index.
The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO -- Elements of website visibility and research. Models; Model result comparison -- The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories -- The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines -- The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two -- Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt -- Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.
A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.
9781843344735 (pbk.)
2014415176
GBA8B9219 bnb
014777803 Uk
Web search engines. Web sites--Design. Web sites--Ratings and rankings.