TY - BOOK AU - Blair,Roger D. AU - Kenny, Lawrence W. TI - Microeconomics for managerial decision making SN - 00700558008 AV - HB 172 .B54 1982 U1 - 658 23 PY - 1982/// CY - New York PB - McGraw-Hill KW - Managerial economics KW - Decision making N1 - Includes bibliographical references and index; Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix ER -