Blair, Roger D., <br/><br/>
Microeconomics for managerial decision making / 
Roger D. Blair and Lawrence W. Kenny 
 - New York  McGraw-Hill  1982 
 - xiv, 447 p.  ill.  26 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Economic foundations -- Managerial economics and decision making -- Demand and supply -- Measuring and using demand -- Market structure and managerial decisions -- Production and costs -- Perfect competition -- Monopoly and monopolistic competition -- Cartels and oligopoly -- Game theory and oligopoly -- A manager's guide to antitrust policy -- Managerial decisions -- Advanced pricing decisions -- Decisions about vertical integration and distribution -- Decisions about production, products, and location -- Marketing decisions : advertising and promotion -- Business decisions under uncertainty -- Managerial decisions about information -- Using present value to make multiperiod managerial decisions -- Answer key to chapters -- Answer key to calculus appendix. 
<br/><br/><label>ISBN: </label>00700558008 
<br/><br/><label>LCCN: </label>2017045385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Decision making.
<br/><br/><label>LC Class. No.: </label>HB 172  / .B54 1982 
<br/><br/><label>Dewey Class. No.: </label>658