Boyle, Raymond,  1966- <br/><br/>
The television entrepreneurs :  social change and public understanding of business / 
by Raymond Boyle and Lisa W. Kelly. 
 - Burlington, VT :  Ashgate Pub. Company,  2012. 
 - 176 p. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [163]-172) and index. 
<br/><br/>Introduction -- Industry, text and media discourse. Television, representation and social change -- Continuity and change in the development of television's "business entertainment format" -- Risking it all: analyzing "business entertainment formats" -- Enterprise, society and cultural change -- Audiences, television and the entrepreneur. Understanding the audience: engaging with television -- The television entrepreneur: representations and role models -- Television business in the age of celebrity -- Conclusion: knowledge, television and understanding business. 
<br/><br/><label>ISBN: </label>9781409403227 (hardback : alk. paper) 9781409403234 (alk. paper) 
<br/><br/><label>LCCN: </label>2011039523 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Businessmen on television.<br/>Mass media and business--Great Britain.<br/>Television programs--Social aspects--Great Britain.
<br/><br/><label>LC Class. No.: </label>PN1992.8.B87  / B89 2012 
<br/><br/><label>Dewey Class. No.: </label>791.450941