TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
AU  - Lucas,George H.
TI  - Marketing strategy
SN  - 0030321034
AV  - HF5415 .13 .M3586 2002
U1  - 658.8 21
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Previous ed. published under title; Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001089968-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001089968-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/2001089968-t.html
ER  -