TY  - BOOK
AU  - Cravens,David W.
AU  - Piercy,Nigel
TI  - Strategic marketing
SN  - 9780071326230 (pbk.) :
AV  - HF 5415.135 .C72 2013
U1  - 658.802 23
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Case studies
N1  - Previous ed.: 2009; Formerly CIP; Includes bibliographical references and index
ER  -