Cravens, David W. <br/><br/>
Strategic marketing / 
David W. Cravens, Nigel F. Piercy. 
 - 10th ed. 
 - New York :  McGraw-Hill,  2013. 
 - xviii, 653 p. :  ill. ;  26 cm. 
<br/><br/> Previous ed.: 2009.  Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071326230 (pbk.) :  £49.99 0071326235 (pbk.) :  £49.99 
<br/><br/><label>Nat. Bib. No.: </label>GBB214455  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Strategic planning.<br/>Marketing--Management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF 5415.135  / .C72 2013 
<br/><br/><label>Dewey Class. No.: </label>658.802