TY  - BOOK
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach [12th ed.] 
SN  - 0070172463 (international ed.)
AV  - HF 5415 .P4 2010
U1  - 658.8 21
PY  - 2010///
CY  - Boston
PB  - Irwin/McGraw-Hill
KW  - Marketing
N1  - Includes indexes
ER  -