TY  - BOOK
AU  - Pearson,Bryan
TI  - The loyalty leap: turning customer information into customer intimacy 
SN  - 9781591844914
AV  - HF5415.5 .P43 2012
U1  - 658.8/343 23
PY  - 2012///
CY  - New York
PB  - Portfolio/Penguin
KW  - Customer loyalty
KW  - Customer relations
KW  - Marketing
KW  - Data processing
KW  - Market surveys
KW  - BUSINESS & ECONOMICS / Marketing / Direct
KW  - bisacsh
KW  - BUSINESS & ECONOMICS / Customer Relations
N1  - Includes bibliographical references (p. [241]-254) and index
N2  - "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"--
UR  - ftp://ppftpuser:welcome@ftp01.penguingroup.com/Booksellers and Media/Covers/2008_2009_New_Covers/9781591844914.jpg
ER  -