Pearson, Bryan. <br/><br/>
The loyalty leap :  turning customer information into customer intimacy / 
Bryan Pearson. 
 - New York :  Portfolio/Penguin,  2012. 
 - viii, 263 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [241]-254) and index. 
<br/><br/> "The Loyalty Leap arrives at a crucial time, illuminating the best practices for responsibly selecting, collecting, and employing customer data--the raw material of today's marketing industry. Supplemented with compelling corporate stories and the results from an extensive 2011 consumer survey, it provides a snapshot of consumer attitudes about privacy and the use of personal information for marketing and business purposes"-- 
<br/><br/><label>ISBN: </label>9781591844914 
<br/><br/><label>LCCN: </label>2012000414 
<br/><br/><label>Nat. Bib. No.: </label> American Embassy Nairobi 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty.<br/>Customer relations.<br/>Marketing--Data processing.<br/>Market surveys.<br/>BUSINESS & ECONOMICS / Marketing / Direct.<br/>BUSINESS & ECONOMICS / Customer Relations.
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P43 2012 
<br/><br/><label>Dewey Class. No.: </label>658.8/343