Jefkins, Frank William. <br/><br/>
Planned press and public relations / 
Frank Jefkins 
 - 3rd ed 
 - London :  Blackie Academic & Professional,  1993 
 - ix, 313 pages :  illustration ;  25 cm 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0751400165 
<br/><br/><label>LCCN: </label>LC 92-47028 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Publicity
<br/><br/><label>LC Class. No.: </label>HM 263  / J38 1993