Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1996. 
 - xv, 704 pages. :  ill. (chiefly col.) ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0133956253 
<br/><br/><label>LCCN: </label>95040868  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3  / .M3K68 1996 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8