Cahill, Dennis J. <br/><br/>
How consumers pick a hotel :  strategic segmentation and target marketing / 
Dennis J. Cahill. 
 - New York :  Haworth Press,  c1997. 
 - x, 164 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 145-162) and index. 
<br/><br/><label>ISBN: </label>0789001845 (alk. paper) 
<br/><br/><label>LCCN: </label>96041430  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hotels--Marketing.<br/>Market segmentation.
<br/><br/><label>LC Class. No.: </label>TX 911.3.M3  / C34 1997 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8