Hart, Christopher W. L.

Strategic hotel/motel marketing / Christopher W.L. Hart and David A. Troy. - Rev. ed. - East Lansing, Mich. : Educational Institute of the American Hotel & Motel Association, c1986. - viii, 315 pages. : ill. ; 29 cm.

Rev. ed. of: Strategic hotel/motel marketing / David A. Troy. c1985.

Includes bibliographies and index.

0866120319

86019926


Hotels.
Marketing.

TX 911.3 / .M3H76 1986

647/.94/0688