Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 2nd ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1998. 
 - xv, 800 pages. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130807958 
<br/><br/><label>LCCN: </label>98025191  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX 911.3  / .M3K68 1998 
<br/><br/><label>Dewey Class. No.: </label>647.94/068/8