TY - BOOK AU - Kotler,Philip AU - Bowen,John AU - Makens,James C. TI - Marketing for hospitality and tourism SN - 9788131759349 AV - TX 911.3 .M3 2011 PY - 2010/// CY - Boston, London PB - Pearson KW - Hospitality industry KW - Marketing KW - Tourism KW - Case studies N1 - Previous ed.: 2006; On cover: "International edition."; Includes bibliographical references and index ER -