Cambie, Silvia. <br/><br/>
International communications strategy :  developments in cross-cultural communications, PR and social media / 
Silvia Cambié and Yang-May Ooi. 
 - London ;  Philadelphia :  Kogan Page,  2009. 
 - xvii, 222 p. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>The world we live in -- Rethinking public relations -- The global language of corporate social responsibility -- The dawn of leadership communication -- The day after -- The cultural landscape of social media -- Social media as a part of life -- Authenticity and trust -- Connecting communities -- Encouraging new forms of expression -- The next frontier : multimedia and beyond. 
<br/><br/><label>ISBN: </label>9780749453299 074945329X 
<br/><br/><label>LCCN: </label>2009008501 
<br/><br/><label>Nat. Bib. No.: </label>GBA944795  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015175175  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Intercultural communication.<br/>Social media.<br/>Public relations.<br/>Leadership.
<br/><br/><label>LC Class. No.: </label>HM 1211  / .C36 2009 
<br/><br/><label>Dewey Class. No.: </label>659.2