Batra, Rajeev. <br/><br/>
Advertising management [5th ed.] 
Rajeev Batra, John G. Myers, David A. Aaker. 
 - 5th ed. 
 - Englewood Cliffs, N.J. ;  London :  Prentice-Hall International,  c1996. 
 - xiii, 754 p ;  24 cm. 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF 5813  / .B37 1996