Aaker, David A. <br/><br/>
Strategic market management :  global perspectives / 
David A. Aaker, Damien McLoughlin. 
 - 1st ed. 
 - Hoboken, N.J. :  Wiley,  2010. 
 - xiii, 354 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Strategic market management : an overview -- External and customer analysis -- Competitor analysis -- Market/submarket analysis -- Environmental analysis and strategic uncertainty -- Internal analysis -- Creating advantage : synergy and commitment vs. opportunism vs -- Alternative value propositions -- Building and managing brand equity -- Energizing the business -- Leveraging the business -- Creating new businesses -- Global strategies -- Setting priorities for businesses and brands -- From Silos to synergy : harnessing the organization. 
<br/><br/><label>ISBN: </label>9780470689752 (pbk.) 0470689757 (pbk.) 
<br/><br/><label>LCCN: </label>2009049240 
<br/><br/><label>Nat. Bib. No.: </label>GBA9B5754  bnb 
<br/><br/><label>Nat. Bib. Agency Control No.: </label>015432986  Uk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Internationales Marketing.<br/>Strategisches Management.
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / .A23 2010 
<br/><br/><label>Dewey Class. No.: </label>658.8/02