TY  - BOOK
AU  - Kotler,Philip
AU  - Bowen,John
AU  - Makens,James C.
TI  - Marketing for hospitality and tourism
SN  - 9780132453134 (pbk.)
PY  - 2010///
CY  - Boston, London
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
KW  - Tourism
KW  - Case studies
N1  - Previous ed.: 2006; On cover: "International edition."; Includes bibliographical references and index
ER  -