Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John T. Bowen, James C. Makens. 
 - 5th ed. 
 - Boston ;  London :  Pearson,  2010. 
 - xxiii, 683 p. :  col. ill. ;  28 cm. 
<br/><br/> Previous ed.: 2006.  On cover: "International edition." 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780132453134 (pbk.) 0132453134 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.<br/>Hospitality industry--Marketing--Case studies.<br/>Tourism--Marketing--Case studies.