TY  - BOOK
AU  - Parasuraman, A
AU  - Grewal, Dhruv
TI  - Marketing research
SN  - 9788177227574
AV  - HF 5415.2 .P37 2009
CY  - Boston,New York
PB  - Houghton Mifflin Company
KW  - Marketing research
N1  - Includes bibliographical references and index
ER  -