TY - BOOK AU - Kotler,Philip AU - Armstrong,Gary AU - Harris,Lloyd C. AU - He,Hongwei TI - Principles of marketing [9th ed.] SN - 8120318390 (pbk.) : AV - HF5415 .13.K6 2001 U1 - 658.8 23 PY - 2019/// CY - Harlow PB - Pearson Education KW - Marketing N1 - Includes bibliographical references and index ER -