Drewniany, Bonnie L. <br/><br/>
Creative strategy in advertising / 
Bonnie L. Drewniany, A. Jerome Jewler. 
 - 9th edition. 
 - Boston, MA, USA :  Thomson/Wadsworth,  c2008. 
 - 332 pages  illustrations    
<br/><br/> Jewler's name appears first on the previous edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780495095699 (pbk.) 0495095699 (pbk.) 
<br/><br/><label>LCCN: </label>2007922715 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.<br/>Advertising layout and typography.
<br/><br/><label>LC Class. No.: </label>HF 5825  / .J46 2008