TY  - BOOK
AU  - Sullivan,Luke
TI  - Hey, Whipple, squeeze this!: a guide to creating great ads 
SN  - 0471293393
AV  - HF 5825 . S88 1998
PY  - 1998///
CY  - New York, Chichester
PB  - Wiley
KW  - Advertising copy
N1  - "An Adweek book"--Cover; Includes bibliographical references  and  index
ER  -